In recent years, Google has been applying more and more personalization to the search results. So, what does that mean exactly? It means that what you see when you search for a phrase in Google, may not be the same as what someone in a different part of the country would see for the same search term. In fact, it might not even be the same set of results that your neighbor sees, or your mom sitting next to you on the couch while searching on her mobile phone. Any professionalSEO Belfast will know this
It is important to realize this. Not everyone sees the same results for the exact same search query.You see, when someone searches on Google, the search giant will apply filters to the results to show that searcher the most relevant results, based on their own personal circumstances and viewing history.As a quick example, let's say you search Google for an antivirus program on your iMac. The chances are you’ll probably see a bias towards Mac anti-virus tools and the discussions of Mac users as to whether antivirus is needed on a Mac computer. Do the same search on a PC and you’ll get PC antivirus software discussions and reviews. Repeat the search on an Android phone or iPhone, and you’ll get results tailored to those operating systems.